Coupons are often the only way for American families to be able to afford everything they need. They are commonly used to give discounts for certain items in certain stores.
This helps customers be able to afford what they need and also helps manufacturers boost sales.
But what do you need to know about coupon statistics? Well, in this article we are going to cover exactly that and more. So without further ado, let us dive right in and get started!
What's Ahead...
Coupon Statistics
1. Online Shoppers That Use Coupons Spend 24% More Than Shoppers That Do Not Use Coupons At All
About 24% of consumers are regular shoppers and users of coupons.
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2. Digital Coupon Redemptions Will Go Over $90 Billion By 2022
By the year 2022 it is estimated that the number of people using digital coupon redemptions will go over $90 billion.
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3. Paper Coupons Are Used By Over 91% Of American Consumers
Despite digital coupons being on the rise. Still about 91% of American consumers like to use or do use paper coupons.
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4. Coupons That Are Received Via Mail Are Preferred By 50% Of American Customers
About half of American consumers prefer getting their coupons in the mail.
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5. Coupons That Are Received Digitally Are Preferred By 60% Of American Customers
Over half of customers prefer digital coupons. With over 60% of consumers preferring this method of using their coupons.
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6. There Are 47% Of Coupon Users That Use Coupon Apps
A growing number of consumers have made use of coupon apps. That number at the moment is at 47%
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7. 93% Of Millennials Like Using Coupons To Purchase Their Groceries
A large number of millennials, about 93% of them, are trying to find coupons to help them afford their groceries.
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8. People That Visit Restaurants With Coupons Visit Seven Times A Month Of Average.
A larger number of consumers visit restaurants every month if they have coupons. For coupon users it is on average seven times and for non coupon users it is 4.8 times a month.
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9. 54% Of American Citizens Redeem Coupons For Their Groceries
Over half of coupon users redeem their coupons to purchase groceries that they might need.
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10. 96% Of Students Are More Likely To Purchase From The Same Store If They Are Offered A Student Discount
Students that receive a student discount have been found to be more likely to purchase from that store again. 68% of them stated that they would tell others about that store.
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Most millennials like to share their coupon deal. Most like to do so verbally while a smaller percentage shares deals on social media.
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12. Smartphones Are Used To Download Digital Coupons By 48% Of American Women
48% of American women have a downloaded app for digital coupons.
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13. About 31 Billion Digital Coupons Were Redeemed Around The World In 2019
The amount of money redeemed around the world using coupon codes has exceeded 31 billion.
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14. Coupon Redemption Raised In Value To $47 Billion In America Back In 2017
Coupon redemption has risen and has only gotten higher.
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15. 90% of Consumers Have used Coupons of Some Variety to Some Degree
The vast majority of consumers have used coupons in some way.
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16. Deals and Promotions Increase Online Purchases
The number of deals and promotions increase the number of online purchases. 67% of Americans agreed with this statement.
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17. Coupons for Household Items are the Most Frequently Searched in America
About 46% of Americans are most eager to find coupons for household goods.
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18. Digital Coupons Have and Still are Increasing
Digital coupons are not stagnant. The number of people that use them has only increased and still is increasing.
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19. In 2021n the Number of Digital Coupon Users in America is Supposed to Go Over 145 Million
Over the last year the number of digital coupon users has risen. Approximately 119.8 million people use digital coupons instead of mail coupons.
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20. Of All the Customers that Shop Online, Two Thirds of them Think that Coupons are Important
A large number, almost 68% of consumers think that coupons are essential for them to save money and get everything that they need.
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21. Redemption of Coupons is Done the Most by Millennial Parents as Opposed to Other Age Groups
Research indicates that 69% of coupon redemptions are done by Millennial parents.
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22. Over One Fourth of Consumers Do Not Like Online Shopping Because Coupons Can’t Be Used
About 25% of grocery shoppers do not like online shopping because coupons cannot be used.
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23. Coupons Help More than 90% of Consumers Save a Significant Amount of Money
More than 86% of coupons are heavily influenced by what coupons are available because they think that coupons help them to save significantly more.
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24. Mail Coupons are Still the Most Popular Type of Coupon
Mail coupons are not losing their popularity. In fact more than 48% of consumers actually prefer their coupons to arrive in the mail.
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25. Discounts that are Digital Are Increasing in Popularity Especially for Millennial Parents
More than 75% of consumers do not use paperless discount coupons. We have listed the most common shopping age groups that like to use digital coupons:
- Millennial Parents – 96%
- Millennials – 88%
- Generation X – 83%
- Baby Boomers – 64%
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26. The Majority of Consumers Go to Websites to Find Coupons they Need or Want
Most people wanted to find coupons on a website. Below we have listed the most common strategies that people use to find coupons:
- Store websites – 71%
- Brand websites – 70%
- Coupon websites – 68%
- Search engines – 67%
- Saving sites and blogs links – 61%
- Social networking websites – 50%
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27. The Second Most Popular Mobile Savings App is Coupon Apps. This is Within America
There are about 47% of consumers that like to use coupon apps. Grocery stores and drug store apps are the two money saving apps that beat coupon apps.
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28. Many Consumers Want Coupons that are Easier to use
At least 58% of consumers found that they would love for coupons to be easier to use than they are. About 53% of them did not want to use paper coupons.
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29. More than 80% of any Income Bracket are Looking for Coupons
No matter how much people earn, almost 80% of them still look for coupons to help them save money. Below we have listed what percentage of consumers that use coupons and what they earn on average per year.
- Over $200,000 – 86%
- $100,000-149,000 – 85%
- $20,000-39,000 – 87%
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30. Making Investments in Mobile Coupons Earns Businesses a Lot of Money
More than 77% of consumers spend between ten and fifty dollars more than they indented when they have a coupon. This means a lot more money for businesses.
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31. Groupon is the Most Commonly Used Coupon Website in America
On average Groupon has over 1,830,000 users every month in the United States. Slickdeals and Rakuten are the two runner ups in popularity.
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Frequently Asked Questions
In this section we are going to answer a few of your most frequently;y asked questions so that you can better understand this topic. So, without further ado let us dive right in and get started!
What Percentage Discount Is Effective?
Offering a discount is most commonly done through a percentage base. Many online stores offer quite small discounts that are between five and ten percent off.
But there are larger discounts that offer between fifteen and twenty-five perfect off of certain items. You know that a discount is good when they offer fifty percent off. This usually happens when a store wants to get rid of old stock and replace it with new stuff.
What Are Rhe Four Types Of Discount?
There are several types of discount and the four most common ones are as follows: Loyalty Discounts, Trade Discounts, Cash Discounts, and Quantity Discounts.
Do Coupons Boost Sales?
Yes, coupons can be used to drive more business to a store. They help to draw people in because of the discount marketing strategy. This method helps to increase the number of long-term customers as well as boosting the number of sales per customer.
Final Thoughts
We hope that you have enjoyed reading this article and learning about these fascinating coupon statistics. Hopefully these stats have helped you understand coupons and the facts surrounding them.
Have a fantastic day. Goodbye for now!
Paul Martinez is the founder of BendingDestiny.com. He is an expert in the areas of finance, real estate, and eCommerce.
Join him on BendingDestiny.com to learn how to improve your financial life and excel in these areas. Before starting this blog, Paul built from scratch and managed two multi-million dollar companies. One in the real estate sector and one in the eCommerce sector.